Winery Touring Business Grows in Recession
This business was opened in August 2004 with a 5 year plan to reach $1.2 million in revenue. To date, there has been good growth but the company has not reached the projection for the current period. The owner, Don Rickard, has an extensive background in the restaurant business and has been able to employ 7 people including the owner.
Tours, which feature primarily smaller wineries, typically last around 6 hours. Each driver is familiar with about 40 wineries the company frequents and design the daily tour based upon inquiries regarding tastes and interests of the passengers that day.
Don began working with the Napa Valley College SBDC in the summer of 2007 and has continued to grow the business and thrive in a difficult economic environment.